NOTAE
Sensory landscapes of Asian specialty coffee.
TODO: confirm exact role, collaborators, year and credits before launch.
NOTAE / IMAGE FIELD 01
Asian coffee originssensory landscapes
archive + travel + labTODO · Replace with approved final imagery
Context / Challenge
NOTAE is framed as a new brand built around Asian coffee origins, sensory landscapes and the knowledge held by place.
The identity world is intended to move between archive, travel record and tasting laboratory.
Build a brand world—not only packaging—that can hold origin, producer knowledge and the sensory memory of each coffee.
Big idea
The stories written by lands, and remembered in the cups.
05 · Creative direction
Origin becomes a living archive.
Maps, stamps, icons and field-note structures are the intended connective tissue between landscape and cup.
TODO — Replace this art-directed holding space with approved NOTAE origin graphics, maps and stamp/icon assets.
06 · Identity system
Travel record. Sample library. Tasting ritual.
The planned system spans labels, glass tubes, a sample box, producer brochure and cupping context.
TODO — Supply final packaging photography, tube labels, sample box and producer brochure spreads.
07 · Experience
From Asian origins to the tasting table.
The complete case will show how people encounter the brand through information, objects and the act of tasting.
TODO — Supply approved tasting/cupping photography and brand-world applications.
Credits / Scope
TODO — Add approved client, agency/employer, collaborators, photography, development and exact personal scope before production launch.